What is the average ctr on twitter

In June, Facebook cut its ad format options in half , in response to requests to simplify the system and eliminate redundancies. This is generally not a great sign. My guess is they will introduce more ad options in the next year or so. Historically Twitter is slower to release new features than, say, a Google. Not that the recent shift to include images in timelines is probably meant to increase ad clicks.

Everyone seems to agree that both Twitter and Facebook are lacking when it comes to tracking, measurement, and analytics. In summary: Neither Twitter or Facebook is a great advertising option for direct response lead generation marketing.

These social platforms are better for big brand advertising and engaging with your fans through content marketing soft sells vs. Home Blog. Do Twitter Ads Work? Last updated: May 1, In Q2, the company posted earnings that beat analyst estimates and boosted share prices by 8. Check out our Benchmark Report page for the latest reports by quarter. We found that median CPC decreased considerably, dropping 17 cents from last quarter and is down 53 cents from where it was same time last year.

In the past year, Median CTR for ads on Twitter has seen a welcoming increase in performance, while costs were dropping. That changed in Q1 when CTR fell dramatically. Users to see more ads per day: Twitter makes most of its money from advertising, but its monthly user base has been shrinking for a year.

Single Accounts Corporate Solutions Universities. Premium statistics. Read more. In the first quarter of , Twitter's clickthrough rate CTR stood at 0. In , Twitter's ad revenue amounted to 3. You need a Single Account for unlimited access.

Full access to 1m statistics Incl. Single Account. View for free. Show source. Show detailed source information? Register for free Already a member? Log in. More information. Supplementary notes. Other statistics on the topic. Marketing Social media platforms used by marketers worldwide Profit from additional features with an Employee Account.

Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics via the star in the header. Profit from additional features by authenticating your Admin account. Then you will be able to mark statistics as favourites and use personal statistics alerts.