As you can see, there are endless ways to use YouTube playlists as a consumer — but the possibilities for brands and marketers are also endless. In your personal life, YouTube playlists can be a fun tool for curating content to enhance your daily life.
For example, you might want to create a playlist of your favourite music videos to have on in the background during a party. Or you could compile your favourite at-home workout videos into a playlist for a custom fitness routine you can do in your living room.
But when it comes to brands, YouTube playlists are the ultimate content curation tool for marketers. Instead of engaging your customers with just a single video, you could captivate them with multiple videos that come together to tell a bigger story. For example, you could create a YouTube playlist that walks your clients through your product features, and highlights a different feature in each video. You could create a playlist of video testimonials to send to potential new customers. Or you could create an FAQ playlist to share with new users that onboards them onto your product and addresses common customer service inquiries.
As you can see, the possibilities for YouTube playlists are endless, and so is their ability to enhance your customer experience. YouTube automatically creates a personal channel associated with your account, but you could also have access to a business or brand channel that you manage. Doing this will take you to your YouTube channel — basically the central hub where your brand stores and manages all of your YouTube content.
Next you need to add videos to your playlist. YouTube has a robust set of video-adding features, and allows you to add videos to your playlist three different ways. Luckily, YouTube makes that easy. First, navigate back into the playlist editor. You can change the visibility settings for your playlist here as well. When you find a video you want to add to a playlist, click on the plus icon to either add it to an existing playlist, or create a new one.
Just like with your YouTube videos , if you want to experience the benefits of YouTube playlists, you need to optimize each playlist. Here are a few things to look at. Each video should link to the next and be related to a particular topic or theme.
People will probably binge watch your videos like an episodic TV series, so consider the order in which they play. You can easily change the order of the videos in your playlist by navigating to it in your Video Manager and dragging each video into the perfect position.
Or you can opt to order your videos by popularity or date added by clicking on your playlist settings. Head over to your playlist page and edit the title and description for your playlist. Choose a unique, descriptive title, and a compelling description that includes the keywords you want to target. In this popular Yoga Challenge playlist , the instructor welcomes viewers and offers some tips. Just like with individual YouTube videos, you have the option to set your playlists as either public, private, or unlisted.
You can edit your privacy settings when you create your playlist or at any time afterward. Galaxy Buds 2. Step 4: Select the Create New Playlist option Screenshot The menu that pops up will offer you a number of options to save your chosen video. Step 5: Name your playlist Screenshot Once you select Create New Playlist , that same menu should expand to help you finish creating your playlist.
Step 6: Choose your privacy level Screenshot In that same expanded menu, you can also pick the type of privacy level you desire for your playlist. Should you buy an Apple Pencil on Black Friday ? Typing into the void: The joy of one-sided conversations with K-pop idols. Should you buy a Ring Doorbell on Black Friday ?
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