Why roi difficult to measure

More Insider Sign Out. Sign In Register. Sign Out Sign In Register. Latest Insider. Check out the latest Insider stories here. More from the IDG Network. Premier For ROI, you've got to have a plan. Premier honorees tell us: What makes an exceptional leader? In addition, most performance professionals do not know how to measure ROI. How about your organization? Do your senior managers ask you to measure ROI or financial benefits of training interventions?

Have you done this before? If so, could you share your ROI knowledge and experience with us? A lot of marketing activities involve generating awareness or buzz for our product. The most sophisticated marketers use a variety of techniques to tie awareness to revenue, but this is the exception not the norm.

It's certainly tough to remember any specific ad seen on a visit to Times Square New York and even more difficult to calculate the value of that ad impression. Depending on the marketing campaign it may make sense to include certain types of costs in the marketing cost center.

The more costs that are included in a marketing campaign, the worse the ROI so marketing managers often get creative with their accounting. Let's look at an example of YouTube campaign:. Resources and investment decisions can change drastically depending on your cost barometer. While digital marketing has all the promises of perfect tracking an attribution there can be limitations as too how long we are able to track users and their behaviors. Because of different advertising network policies, country laws and regulations, industry standards, and the type of technology used, the 'window' through which we can track the user is highly variable--sometimes as little as minutes and other times multiple years.